The Signature Flash Audit
For the action-taker looking to enhance their customer experience ASAP.
- First Impression Scan of your home page and navigation
- 1-page Flash Audit Report you can DIY or give to your web admin (sample)
- 15-minute Video Walkthrough of the rest of your site, with commentary (sample)
- 30-minute Virtual Followup to discuss next steps, new ideas, or anything else regarding your site
- Simulated Mobile Layout Check
- Step-by-Step Action Plan (sample)
- Flashback Call within 90 days
Plan Details
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First Impression Scan
- Home page review
- Focuses on layout and formatting
I look at your home page through the eyes of a potential customer. I scroll, click, and analyze to see exactly where your dream clients are getting stuck, underwhelmed, overwhelmed, or closing the browser. This is done behind the scenes so I can be truly unbiased, and my focus is on appearance and usability.
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Flash Audit Report
- 1-page summary of findings
- Quick-fix and long-term suggestions
Based on my audit, I put together a summary that includes my first impressions, quick improvements you can make today, and a few suggestions for longer-term updates. You can make your updates from this report, or upgrade to one of the other plans for a deeper dive.
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Video Walkthrough
- More thorough site review
- Includes mouse clicks and commentary
A 15- to 20-minute screencast of the rest of the pages on your site (as time allows). You will be like a fly on the wall as I navigate through and talk about the good and the bad. The video is yours to keep, but must be downloaded within 14 days.
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Virtual Followup
- One-on-one meeting
- Discuss anything related to your site
Within 30 days of the Flash Audit Report, we’ll have a virtual followup meeting. We can talk next steps, prioritize your updates, or anything else you’d like. We can even brainstorm new ideas! If you aren’t going to do the updates yourself, I can offer some trusted resources for backend updates, graphic design, and copywriting.
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Action Plan
- Prioritized checklist
- DIY or hand off to your web admin
I summarize our virtual session so you don’t have to! This is a comprehensive, prioritized checklist of updates that you decided to take on within the next 90 days. Anyone making your site updates can work from this list with confidence. You can still use the original Flash Audit Report, too. Both documents are yours to keep.
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Flashback Call
- Virtual 30-minute meeting
- Provides accountability
After our first virtual session, we’ll meet again within 90 days to go over any changes you (or your web admin) have made to your site. If your updated site isn’t yet live, you can share your screen to get my on-the-fly first impression.


