Busy styling, dated layouts, and vague menus cause potential customers to click away.
The Flash Audit identifies sticking points that need smoothing out.
Typography :
The style, arrangement, and appearance of words on a page, including fonts, sizing, and spacing.
Readers should be able to scan a page without stopping. Too many font styles and sizes make the eye work too hard to take in the words.
Navigation :
Menus and links to help users get around your site, ideally organized to guide them to specific information.
Navigating your site should be intuitive and simple. Information shouldn’t be hard or frustrating to find.
Layout :
The arrangement and organization of elements on a page, including text, graphics, and white space.
Pages should flow from one to another. Inconsistent, non-cohesive, or dated designs make a site look unrefined.
Typography :
Readers should be able to scan a page without stopping. Too many font styles and sizes make the eye work too hard to take in the words.
Navigation :
Navigating your site should be intuitive and simple. Information shouldn’t be hard or frustrating to find.
Layout :
Pages should flow from one to another. Inconsistent, non-cohesive, or dated designs make a site look unrefined.
Busy styling, dated layouts, and vague menus cause potential customers to click away. My Flash Audit identifies sticking points that need smoothing out.
What’s involved in the audit?
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First Impression Scan
- Home page review
- Focuses on layout and formatting
I look at your home page through the eyes of a potential customer. I scroll, click, and analyze to see exactly where your dream clients are getting stuck, underwhelmed, overwhelmed, or closing the browser. This is done behind the scenes so I can be truly unbiased, and my focus is on appearance and usability.
- Micro
- Breakthrough
- Signature
-
Flash Audit Report
- 1-page summary of findings
- Quick-fix and long-term suggestions
Based on my audit, I put together a summary that includes my first impressions, quick improvements you can make today, and a few suggestions for longer-term updates. You can make your updates from this report, or upgrade to one of the other plans for a deeper dive.
- Micro
- Breakthrough
- Signature
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Video Walkthrough
- More thorough site review
- Includes mouse clicks and commentary
A 15- to 20-minute screencast of the rest of the pages on your site (as time allows). You will be like a fly on the wall as I navigate through and talk about the good and the bad. The video is yours to keep, but must be downloaded within 14 days.
- Breakthrough
- Signature
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Virtual Followup
- One-on-one meeting
- Discuss anything related to your site
Within 30 days of the Flash Audit Report, we’ll have a virtual followup meeting. We can talk next steps, prioritize your updates, or anything else you’d like. We can even brainstorm new ideas! If you aren’t going to do the updates yourself, I can offer some trusted resources for backend updates, graphic design, and copywriting.
- Breakthrough
- Signature
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Action Plan
- Prioritized checklist
- DIY or hand off to your web admin
I summarize our virtual session so you don’t have to! This is a comprehensive, prioritized checklist of updates that you decided to take on within the next 90 days. Anyone making your site updates can work from this list with confidence. You can still use the original Flash Audit Report, too. Both documents are yours to keep.
- Signature
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Flashback Call
- Virtual 30-minute meeting
- Provides accountability
After our first virtual session, we’ll meet again within 90 days to go over any changes you (or your web admin) have made to your site. If your updated site isn’t yet live, you can share your screen to get my on-the-fly first impression.
- Signature
